Why Search Engine Optimization ?
With over 1 billion internet users worldwide, the web is perhaps the biggest and potentially most effective tool you will ever use. Our web services are here to help you to make the most of this opportunity. Select a service to read more about what we have on offer.
Whether you are looking for a way to boost your business and attract more and more visitors or simply to make yourselves known among the millions of people who browse around, SEO is your chance to break the mould.
There are plenty of opportunities out there in the virtual world for those who are eager to be seen and heard by potential customers. Taking those first steps towards successful marketing, however, is crucial.
Do you spend a lot on Google Adwords? Would you like to appear in the more efficient, organic result list on the left, but not sure how rewarding it might be? We are here to help you with a simple, comparative table so that you can decide which one to choose. Don't forget, we offer 100 % money back guarantee for our work!
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If you'd like your website ranking to fall on the first page of Google,
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The below table compares the key features of Search Engine Optimization and Google Adwords. By its reader-friendly layout reflecting the advantages and disadvantages of both options, it helps you to make a decision in terms of which advertising technique to use and when.
| Question |
Search Engine Optimization |
Google Adwords |
| How soon does my ad appear on the first page of Google? |
Generally 1-3 months from the optimization construction |
Straight after the payment is made. |
| How long is my ad present on the first page of Google a day? |
24/7 |
Until the adjusted daily budget lasts. |
| How is the cost of appearance calculated? |
One-off charge, for which we offer a money back guarantee, plus a fixed, calculated monthly fee. |
When somebody clicks on your ad, a fee is deducted from the budget that has been paid to Google. (The exact amount cannot be calculated, only estimated). |
| How much work do I have left once my website has appeared on the first page? |
Practically, nothing. We do the optimization. |
Adwords campaigns must continuously be dealt with, otherwise they reach a bad CTR (click trough rate) and end up having a high CPC (click per cost). (I.e. only a small percentage of the total appearances generates clicks on the homepage and it can be costly.) |
| How much does the maintenance of an ad cost for a month? |
One-off charge initially, then once your ad has appeared on the first page in Google, you pay £xx according to the package you choose. |
There's no limit to that. However, in order to keep your ad till the end of the day and generate enough clicks, you are definitely required to pay more for Adwords than for SEO. |
| Does it affect other search engines? |
Yes, the position of the homepage will be improved in other search engines as well. |
No, it only appears in the system of Google. |
| Is it suitable for short-term solutions, eg. an ad for a one-month special offer? |
No, SEO is perfect for long-term purposes, it ensures a stable presence on the first page of Google after the ramp-up time (1-2 months). |
Yes, it's a suitable marketing tool for advertising short-term campaigns. |
| On the whole, when is it recommended? |
By SEO, it is recommended to target keywords and visitors that search for the main profile of the company - or in other words the vast "majority". This way, working even with a low budget can attract a large number of new visitors to the homepage. |
Google Adwords is a perfect solution for supplementing the above matter; if you would like to draw attention to periodical campaigns or introduce new products, services. It is also suitable for advertising on less popular keywords. |
As a conclusion, it is fairly obvious that if you intend to have a long-term, continuously high traffic on your website, with keeping costs low at the same time, you are definitely recommended Search Engine Optimization.
However, if considering the unique qualities of your products and services you are more in need of short-term campaigns, we recommend Google Adwords for you. This way, although at a higher rate, you can take advantage of Google's efficiency well.
The two methods can be combined wonderfully: it is advised to use SEO when aiming to promote general activities and products selling nonstop, whereas Google Adwords is suitable for introducing new products, advertising special offers and seasonal campaigns.
If you'd like your website ranking to fall on the first page of Google,
let us know your contact details and we'll call you back.
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